On Demand: Mastering Digital Measurement: The Tools You Need to Get it Right

On Demand

Listen today!

The opportunities to make better marketing decisions from behavioral patterns hidden in big data volumes and diverse data sources are enormous. If you’re looking for a way to quickly uncover meaningful insights from big data web analytics and digital measurement, you can’t miss this information-packed webinar.

Join Gary Angel, president and CTO of Semphonic, a leading full-service web analytics consultancy, and big data partners Infobright and Pentaho, to learn how CMO’s, product managers, or anyone monitoring web data can now rapidly and accurately answer questions regarding website usage, customer behavior, marketing effectiveness and site performance.

Solution highlights include:

  • Targeting, extracting and segmenting data from web analytics tools to ensure deep data analysis
  • Transforming and storing massive amounts of data for fast ad-hoc analysis
  • Visualizing and exploring web detail data with tightly coupled data integration and business analytics

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