SimpleReach Embeds Infobright in Advanced Social Media Analytics Solution
Feb 25, 2013
Infobright’s Investigative Analytic Engine Helps SimpleReach Transform Data Related to Millions of Daily Social Media Actions into Valuable Business Insight
Barcelona, Spain – February 25, 2013- Mobile World Congress – Infobright today announced that SimpleReach, has deployed Infobright® Enterprise Edition (IEE) to power real-time, investigative analysis of massive volumes of social media data, which is a key driver of SimpleReach’s analytic solution for content creators and distributors. With IEE embedded into SimpleReach Analytics, SimpleReach customers can quickly run complex, ad-hoc queries to better understand the performance of their content across social media channels. The insights gained empower customers to take immediate action to optimize social engagement around content and drive further traffic and revenue.
“SimpleReach is focused on providing relevant, real-time trending analysis and predictive analytics for our customers, enabling them to quickly take action on their own content or through SimpleReach’s partners,” said Eric Lubow, CTO and co-founder of SimpleReach. “With Infobright, we can now add more powerful investigative analytic capabilities to our solution, giving our customers the ability to capture the rich information they need to develop content strategy, drive more traffic and optimize their advertising budgets. IEE delivers fast, ad-hoc query speed and performance; it’s easy to use, and affordable—encompassing everything we were looking for in an embedded analytic engine.”
SimpleReach works with some of the world’s largest media publishers, including Time, Forbes, People and MTV, tracking over 1 billion page views a month. The company provides unprecedented insight into how their customers’ content is performing across the social web by tracking every social action (e.g. likes, tweets, stumbles, etc.) on every piece of content and then correlating these actions to resulting site engagement. In order to better understand factors such as share counts and page views, content publishers can run ad-hoc analysis on this data and view results via an easy-to-interpret dashboard. They can also compare how published content performed historically. (For example, publishers can run a query on what was the most popular article, in terms of Facebook “likes,” related to the State of the Union Address.)
SimpleReach needed a solution to complement their use of other technologies, such as MongoDB and Cassandra, which weren’t able to accommodate investigative ad-hoc queries in real-time. “With these types of solutions, you need to know in advance all the queries you’re going to be running,” said Lubow. “But our customers’ analytic requirements are constantly changing, and they need answers fast. This is why the ad-hoc querying capabilities and analytic speed delivered by Infobright are so important.”
Since implementing IEE, the vast majority of analytic queries run on SimpleReach now return results in fractions of a second. In addition, with IEE’s deep data compression of up to 35:1, SimpleReach will be able to scale its analytics services while keeping hardware and software costs much lower than alternative approaches.
"For companies that collect millions of social media interactions each day, the ability to immediately investigate that data for real-time insight is a huge competitive advantage," said Don DeLoach, CEO of Infobright. "We are extremely gratified that SimpleReach selected Infobright for fast, simple and affordable investigative analytics.”
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