On Demand: Mastering Digital Measurement: The Tools You Need to Get it Right
Sep 26, 2012
The opportunities to make better marketing decisions from behavioral patterns hidden in big data volumes and diverse data sources are enormous. If you're looking for a way to quickly uncover meaningful insights from big data web analytics and digital measurement, you can't miss this information-packed webinar.
Join Gary Angel, president and CTO of Semphonic, a leading full-service web analytics consultancy, and big data partners Infobright and Pentaho, to learn how CMO’s, product managers, or anyone monitoring web data can now rapidly and accurately answer questions regarding website usage, customer behavior, marketing effectiveness and site performance.
Solution highlights include:
- Targeting, extracting and segmenting data from web analytics tools to ensure deep data analysis
- Transforming and storing massive amounts of data for fast ad-hoc analysis
- Visualizing and exploring web detail data with tightly coupled data integration and business analytics
“Each month we process and analyze data generated by 20 billion online transactions. We are pleased by Infobright’s performance and the fact that we now can get answers to questions…
A New Approach
The Analytic Data Warehouse
Traditional data warehouse products put a tremendous burden on IT in order to create and maintain an environment that will allow users to query against large volumes of data.