On-Demand Webinar: Guide to Open Source Data Warehousing for Communications Service Providers
May 13, 2009
Click HERE to watch.
The biggest asset Communications Service Providers (CSPs) have to compete and grow in the market is their data - specifically customer data. This data is much more than just traditional customer billing details. It includes something no other organization has access to: location data, device data, session data, "friends and family" data (i.e. social networking), etc.
This data, if managed and mined properly, is the key differentiator for CSPs. It allows them to accelerate customer adoption, increase ARPU and reduce churn, enabling CSPs to deliver truly personalized and targeted services based on very precise subscriber metrics. The data allows CSPs to embrace new business models, including advertising-funded services which promise marketers the ability to much more closely define and target customers, even down to the level of the individual.
While many CSPs have the data, the challenge becomes what to do with it or how to monetize it. More than ever before, CSPs depend on business analytics to provide competitive advantage, reduce customer churn, and adhere to regulatory requirements. At the same time, they must be able to quickly query data to gain new levels of insight to their customers. With continuing downward pressure on margins, they have to be able to do this in the most cost efficient manner they can.
Watch this on-demand webinar from Infobright and MySQL to learn how open source data warehousing enables Communications Service Providers to gain greater subscriber insight, with lower cost and risk than ever before.
Attendees will learn:
How new data warehouse technologies make it much easier and cheaper to implement a scalable analytic system and retain a lot more data
The state of open source in data warehousing and business intelligence
A case study showing how one service provider is leveraging this new technology to drive their business
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