Bango Meets Their Big Data Challenge: Improving Mobile Analytics and Driving Online Business
Feb 22, 2012
The global mobile marketing and advertising market is growing at a CAGR of 37 percent* as consumers increasingly use mobile devices to purchase apps, pay bills and search the web—and the trend is only going to steepen.
As a leading provider of online payment and analytics technology, Bango needed to provide the fast, flexible analytics performance their customers required in the face of dramatically increased data volumes.
Join Tim Moss, Bango's chief data officer, as he discusses how Bango, with tens of millions of records coming every day (and growing), met their Big Data challenge with Infobright, enabling Bango's customers to make better, faster market responses:
- Satisfying customer demand for ad-hoc queries without performance penalties
- Providing simple administration, virtually eliminating the need for DBA tuning
- Delivering a highly scalable, low-cost solution
- Allowing real-time access to the data through fast loading and query response
*According to analyst firm Berg Insight
“In the highly competitive telecommunications industry, service performance is a key differentiator. As a result, our customers expect our applications to be able to process large amounts of user data…
A New Approach
The Analytic Data Warehouse
Traditional data warehouse products put a tremendous burden on IT in order to create and maintain an environment that will allow users to query against large volumes of data.