ADOTAS: Goodbye Martinis, Hello Big Data
Jul 19, 2012
ADOTAS - "It’s no secret that a lot has changed in the advertising industry since the days when creative types toiled over product taglines in smoky conference rooms. As the scenes depicted on Mad Men have given way to a multi-faceted, technology-driven environment that spans e-mail, websites, search engines, social media and mobile devices, data — and lots of it — has become a critically important part of any marketing strategy."
Read the entire article by Infobright CEO Don DeLoach about big data in the online advertising space. Click here.
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