Opower
Opower, a leader of customer engagement solutions for the utility industry, has deployed Infobright Enterprise Edition (IEE) to support the analysis of large volumes of data the company captures. Opower uses the IEE tool to help understand how specific solutions are being used by utilities so that it can enhance its offerings and deliver the greatest possible value to customers. Infobright enables Opower to quickly analyze behavioral, demographic and log data that shows which of its products are being leveraged most successfully by utilities, how utility customers interact with the information that Opower provides, and how activities like marketing programs or sales strategies are driving usage.
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Working with 75 utility partners and serving more than 15 million consumers across six countries, Opower is the world’s leading provider of customer engagement solutions for the utility industry. By providing the tools, information and incentives consumers need to make smarter decisions about their energy use, Opower’s engagement platform and solution suite enables utilities to involve their customers in programs that support energy efficiency goals, smart grid and new rate structures, brand loyalty and lowering the cost of service. Proven to drive behavioral change at scale, Opower has helped its utility partners achieve more than 1.5 TWHs of their energy efficiency goals, and drive significant increases in customer program participation and overall customer satisfaction.
Challenge
While Opower uses MySQL to conduct the data transactions required to deliver energy reports to customers, this row-oriented database is not well-suited for the fast, ad hoc analysis of large volumes of data. Because Opower’s business—and the data generated about its business—has grown, the company selected IEE due to its compatibility with MySQL and, most importantly, because of the solution’s ability to compress and quickly turn around complex analysis of large amounts of data, at an affordable cost.
Our goal is to help utility companies make energy use more personally relevant, so that they can work together with consumers to advance efficiency goals.
- Alex Laskey, president and founder of Opower
Solution
Today, IEE is enabling Opower to meet the intelligence needs of nearly 100 end users across operations, product, regulatory, sales and marketing, and other key areas of the business. With IEE, Opower can analyze increasing volumes of data with fast query response, and requires no additional costly hardware or manual set-up in the form of data indexing or partitioning. In just three months, the company has already run approximately 20,000 reports that are helping it make better business decisions.
Infobright is empowering us to better understand the impact our products are making for the utility companies that we work with, and we look forward to using the insight gained to further enhance and customize our offerings.
- Alex Laskey, president and founder of Opower
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