Maker Studios

Maker Studios bridges the gap between TV and YouTube, and the company is home to many of online video’s top digital stars and content including the all-time most-subscribed personality Ray William Johnson, KassemG, The Game Station, Nice Peter’s “Epic Rap Battles of History,” the Shaytards, The Yogscast, Mike Tompkins and celebrity actress/comedian LisaNova, among others.

With the rapid growth of their network came a need for real-time insight into business performance. Maker Studios needed a system to scale with their growth that could be implemented quickly, had simple administrative requirements, and delivered the fast performance their users needed.

Maker Studios will use IEE to capture machine-generated data ranging from video engagement metrics and advertising data from YouTube to social media data from Facebook and Twitter. Aggregating this data provides critical insight such as which channels and videos are attracting the largest audience and collecting the most advertising revenue. With IEE, data analysts have the ability to run ad-hoc analysis to gain further perspective, while an executive dashboard provides management with an immediate view of performance and revenues across the network. In addition, an online portal will provide channel and video performance data to more than 2,000 content producers before the end of 2012. With this data, Maker’s content providers will have near real-time detailed information on who their viewers are, what kind of content they like and how they are discussing it and engaging others across social media platforms. This detailed viewer information will help content providers develop content that is closely attuned to viewers interests.