Loyalty Lane
Loyalty Lane is an on-line transaction processing and CRM marketing services firm for the retail industry. The company's SaaS-based solution helps retailers enhance customer loyalty by instantly capturing all POS data and giving shoppers instantaneous "rewards" for points or other promotions while they are still in the checkout lane. Loyalty Lane also provides marketing services that analyzes retailers' data and recommends targeted promotions to retain and grow existing customer sales and to acquire new customers.
Overview download as pdf
Loyalty Lane's technology captures all the transaction rich data collected by POS systems in over 1,100 small- to mid-market grocery stores, discount stores and dollar stores. Customers' points and rewards are calculated in real-time during the transaction so they can be redeemed immediately. All of the transaction data—including each item's SKU, size of basket, time of day, payment method and more – is combined with user history and then analyzed to help retailers make more focused business decisions and enhance their marketing campaigns.
Challenge
With a growing number of customers and six years of customer data to analyze, Loyalty Lane's previous database was struggling to keep up. Loyalty Lane needed to provide retailers faster and more comprehensive analysis of customer shopping transaction data than was possible with the existing system.
Infobright's ability to deliver rapid response to complex queries as well as its scalability provided us with just the solution we needed without requiring any additional IT support.
- Bill Gray, Chairman of Loyalty Lane
Solution
With IEE's innovative Knowledge Grid architecture queries that were not even able to run before are now running in less than a minute. On average, the company is realizing a 10-fold reduction in query time. Furthermore, with IEE the data compression rate of 34.4:1 means that a year's worth of data can be loaded for analysis, broadening the scope of available historical reporting to deliver the rich insights that retailers need to optimize their marketing efforts and make more focused decisions to increase their profits.
Today's small and mid-size retailers need up-to-the-minute rich analytic data so they don't get crushed by their larger competition.
- Bill Gray, Chairman of Loyalty Lane
download as pdf
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Customer Stories
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The key benefit of using Infobright is improved marketing efficiency and effectiveness.
A New Approach
The Analytic Data Warehouse
Traditional data warehouse products put a tremendous burden on IT in order to create and maintain an environment that will allow users to query against large volumes of data.
