Effective Measure
Headquartered in Australia, Effective Measure provides cutting-edge digital audience measurement, website rankings, Internet demographics and market intelligence for website publishers, media agencies and digital marketers. The company, which is now offering services in Australia, plans to expand into Asia/Pacific and the Middle East.
Overview download as pdf
Effective Measure's business requires analyzing massive amounts of data. To support their growing business they needed a highly scalable solution that offered broad capabilities and excellent performance but at an affordable price point.
Challenge
The company is already processing 140 to 150 million records per day, just in the Australia market, and has automated daily, weekly, monthly and quarterly reports. Effective Measure needed a solution that could scale quickly and easily as they expand their business to Asia/Pacific and the Middle East.
As a new company whose business is analyzing massive amounts of data, we needed a highly scalable solution that offered all the capabilities and performance possible but at an affordable price point
- Scott Julian, chief executive officer, Effective Measure
Solution
Effective Measure selected Infobright Enterprise Edition (IEE) to power its new digital audience benchmarking solution. Effective Measure selected IEE because it delivered the powerful, scalable, easy-to-use analytic data warehouse capabilities the company needed at a much lower cost of ownership than any other solution.
“We looked at other solutions, but only Infobright combined the capabilities we needed with an attractive price and dramatically lower hardware requirements, ensuring the lowest possible total cost of deployment.”
- Scott Julian, chief executive officer, Effective Measure
download as pdf
Infopliance Portal
Next Steps
Customer Stories
Effective Measure
As a new company whose business is analyzing massive amounts of data, we needed a highly scalable solution that offered all the capabilities and performance possible but at an affordable…
A New Approach
The Analytic Data Warehouse
Traditional data warehouse products put a tremendous burden on IT in order to create and maintain an environment that will allow users to query against large volumes of data.
