Dealer.com
Dealer.com helps auto dealers and manufacturers market to potential customers by building websites and integrated solutions that together drive the industry's most comprehensive and effective online marketing platforms. These platforms significantly lower the cost of customer acquisition, enhancing dealers' efficiency and profitability. Today, Dealer.com is the auto retailing industry's technology and market share leader, working with 80% of the top 125 dealer groups, recognized by Automotive News. To learn more, visit www.dealer.com.
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Dealer.com’s SaaS-based solution bundles all of today's digital marketing essentials - an interactive website with enhanced search engine optimization, search and display advertising, social media marketing, email marketing and a unique auto service marketing system. The system helps auto dealers and manufacturers market to potential customers by building and hosting websites and integrated solutions that together drive the industry's most comprehensive and effective online marketing platform.
Challenge
In order to add near-real time data analysis and roll out their new dashboard capability, Dealer.com needed a database that could respond to queries in under two seconds. Their previous database could not meet the performance criteria so Dealer.com tested Infobright as a potential solution.
In order to add near-real time data analysis and roll out our new dashboard capability, we needed a database that could respond to queries in under two seconds. Our previous database technology took minutes for some queries and reports, which is much too slow when a user is waiting for a response.
- Edward Pricer, Director Framework Development
Solution
Dealer.com chose Infobright’s Enterprise Edition (IEE) database to enable near-real time analysis of detailed Web, advertising and lead data that auto dealers need to optimize marketing campaigns, advertising spend and calculate ROI. Through its new online dashboard capability and reporting system, this intelligence is made available to their customers within minutes, facilitated by Infobright's fast query and reporting speed. Using Infobright, reports ran from 87 to 10,000% faster than with Dealer.com’s previous database. In addition to the huge performance gain, Dealer.com also cited the low administrative effort needed with Infobright as a major benefit.
With Infobright, those same reports and queries ran in seconds, enabling us to roll out valuable new analytic capabilities to the thousands of users who access our service.”
- Edward Pricer, Director Framework Development
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