Integral Ad Science
Integral Ad Science (formerly AdSafe Media) is the rating standard of online media. Integral uses proprietary algorithmic modeling and human verification to rate the brand safety of content on commercially supported web pages via the AdSafe Content Rating System. Integral's BrandSafe Firewall enables brands, agencies and ad-networks to prevent advertising from appearing on publisher web pages that do not conform to brand guidelines. Integral's Network Monitor platform enables ad-networks and publishers to identify and segment problematic site content, increasing monetization of display inventory. Integral is headquartered in New York, NY with operations in California and London, England. For more information visit http://integralads.com/.
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Integral’s rating system provides an independent, third-party content-rating and certification platform to help standardize and better control the online advertising ecosystem. With Integral's proprietary Firewall product, marketers' advertising only appears on sites with content deemed by the marketer to be consistent with brand image and corporate philosophy. Integral enables ad-networks to monitor their inventory performance and provides a third-party certification of publisher site content.
Challenge
With double-digit growth in the number of campaigns managed each month and hundreds of millions of rows of data streaming in every day, Integral was looking for a faster, more scalable database alternative to its existing database. This database is available to Integral’s customers for reporting and analyzing of the data collected about their advertising campaigns.
Infobright provided the query performance, scalability and cost-effectiveness we needed to accommodate our tremendous business growth.
- David Hahn, SVP Product Management, Integral Ad Science
Solution
After reviewing various options, Integral selected IEE as its analytic platform that enables clients – including publishers, advertisers, networks and agencies – to perform fast ad-hoc analysis of online advertising campaigns. integral also implemented a Hadoop cluster that stores all of the detailed data, from which data is extracted and loaded into Infobright. The combination of Infobright and Hadoop lets organizations leverage Hadoop’s large-scale distributed batch processing benefits with Infobright’s fast ad hoc analytic capabilities.
Integral Ad Science is among the new breed of online companies experiencing rapid business growth, huge increases in data volume and a need for real-time intelligence. They understood the need to choose technologies that can support their current and future needs without adding cost and complexity.
- Don DeLoach, President and CEO of Infobright
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Customer Stories
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The key benefit of using Infobright is improved marketing efficiency and effectiveness.
A New Approach
The Analytic Data Warehouse
Traditional data warehouse products put a tremendous burden on IT in order to create and maintain an environment that will allow users to query against large volumes of data.
