Ad4Game
Ad4Game is the Internet's Game Ad Network. Partnered with the key players in the gaming industry, the company focuses on gamers ONLY ensuring advertisers can reach a highly targeted gaming audience. The company offers a high level of service, statistics, control and transparency to help customers succeed.
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Ad4Game’s network represents many of the most popular online gaming companies —including Sony Online Entertainment, Disney, Atari, Microsoft, Ubisoft, Electronic Arts and more—reaching over 400 million unique visitors and serving billions of impressions per month. The company’s customers include advertisers as well as content providers, with each relying on Ad4Game to supply detailed reports on the performance of their advertising campaigns
Challenge
Prior to deploying Infobright, Ad4Game was using MySQL to collect online data on ad impressions, clickthroughs, and other metrics relevant to campaign performance. But as the company’s business has grown, this row-oriented database could not keep up with the massive amounts of data being generated about customers’ ad campaigns, nor could it quickly turn around the kind of ad-hoc analysis necessary to optimize performance in real-time.
Fast, accurate campaign analytics are central to Ad4Game’s value proposition
- Omar Tahiri, CEO of Ad4Game
Solution
The company selected Infobright because, like MySQL, it is very simple to use, but Infobright is also capable of running even very complex queries on large volumes of data exponentially faster. In addition, set up and implementation is extremely cost effective.
With the help of Infobright’s high-performing analytic database, Ad4Game is able to quickly mine terabytes of machine-generated web data tracking ad clickthroughs and other statistics, so that it can match advertisers with the gaming content most likely to generate conversions and ROI.
Today, queries that previously took 10 minutes or more on MySQL now take no longer than 25 seconds using Infobright. And due to the data compression (up to 57:1) that Infobright is able to deliver, Ad4Game expects to be able to scale its analytics services affordably, even as data loads reach into the terabytes.
With Infobright, we’ve found a database solution that can keep up with the volume and speed of incoming data, so that Ad4Game can continue to focus on what we do best: getting results for our advertisers and content publishers.
- Omar Tahiri, CEO of Ad4Game
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