1024 Degres
1024 Degrés is a pioneer in digital marketing and electronic customer relationship management (eCRM). Their services provide a complete analysis of customer behavior over the whole life time, requiring the analysis of massive amounts of data and integration with a company’s internal information systems. 1024 Degrés selected Infobright based on its ability to efficiently and rapidly extract valuable customer behavior information from the huge volume of data collected, without taxing the IT budget and staff of 1024 Degrés.
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1024 Degrés works with e-commerce merchants and media sites to achieve commercial and business success on the Web. While some organizations deliver a "360° view" of a company’s customers, 1024 Degrés is the first company to deliver not only a full-circle customer view, but also a complete analysis of their behavior over the whole customer life time. By integrating precise customer analysis—including their interests and their levels of engagement—and integrating this with internal information systems, the company helps its clients deliver the actionable content designed to keep customers connected. The company is based in Paris, France.
Challenge
The company’s patent-pending technology helps its customers understand and analyze the complete lifecycle of customer interactions, weaving together massive amounts of data from multiple sources, including on-line customer interactions as well as data from the company’s internal customer information systems. 1024 Degrés uses this information to drive the most relevant information to customers in real time. 1024 Degrés needed the ability to efficiently and rapidly extract valuable customer behavior information from the huge volume of data collected, while still protecting each consumer’s right to privacy. In addition, French regulations dictate that consumers always have the right to immediately access, modify or delete personal data—including any links to these data. 1024 Degrés also required a solution that would fit within their budget and staff constraints.
"Gathering and analyzing web-based customer interactions over the lifetime of a customer is an extremely complex problem in France, where government regulations dictate that consumers always have the right to immediately access, modify or delete personal data—including any links to these data."
- Dominique Monet, Chief Executive Officer of 1024 Degrés
Solution
1024 Degrés selected the Infobright data warehouse solution based on its ability to efficiently and rapidly extract valuable customer behavior information from the huge volume of data collected, while still protecting each consumer’s right to privacy, as well as providing ownership and control of any personal information, as required by French regulations. After evaluating a number of data warehouse solutions, only Infobright could deliver the right levels of speed and precision, without taxing the IT budget and staff of 1024 Degrés.
"Only Infobright could deliver both the scale and efficiency we needed to tell our clients what motivates their customers at any given moment, while also keeping them in compliance with French regulations."
- Dominique Monet, Chief Executive Officer of 1024 Degrés
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Next Steps
Customer Stories
Effective Measure
As a new company whose business is analyzing massive amounts of data, we needed a highly scalable solution that offered all the capabilities and performance possible but at an affordable…
A New Approach
The Analytic Data Warehouse
Traditional data warehouse products put a tremendous burden on IT in order to create and maintain an environment that will allow users to query against large volumes of data.
